From tomorrow at 8pm, Britons will have a new global news channel called GB News, which is set to be a rival of Sky, ITV and BBC news.
The launch of GB News comes as COVID-19 pandemic restrictions in Britain have beem eased, allowing for some semblance of normal life to return as restaurants and pubs fill up, but political finger-pointing over fallout from Brexit and the government’s handling of COVID-19 continues, while cultural issues, such as claims of racism in the royal family made by Prince Harry and Meghan, Duchess of Sussex, continue to dominate headlines.
“There’s no point in launching another news channel that just does exactly what the existing incumbents do. You have to do something different,” said Andrew Neil, chairman of GB News, at the Financial Times’ Future of News event on Thursday.
Neil has emphasized that the network wants to make money by its third or fourth year and could then expand into other national markets in Spain or Eastern Europe.
However, experts on Britain’s media industry say it’s not clear if the news channel will work as a business over the long run, but it may succeed in attracting an audience of aggrieved viewers, making it a political force similar to the country’s right-leaning newspapers.